Why Berlin has warmth for everyone


This post was created in cooperation with Vattenfall. Diverse, colorful and definitely wild – this is what Berlin is known for all across the world. No wonder since the early 1970s folks from all seven continents come in droves to the German capital to find themselves a new home: David Bowie spent two of his wildest years with his flatmate Iggy Pop in Schöneberg – world known architects like David Chipperfield and artists like Ólafur Eliasson spread their art from their studios in Berlin Mitte all around the globe and with musicians like Moderat and Nils Frahm local artists have created the world famous electronic music scene which persuades a range of young artists to pick Berlin as their place of activity every year.

Berlin is not judging you.“  

There is this strong sense of freedom and authenticity in the Berlin air which leads most new residents to explain their choice of home with almost always the same words: „Berlin is not judging you!“ Age, skin color, gender, sexuality or religion are just one among dozens of characteristics one has to offer. The city celebrates its pride for diversity like no other place in the world and by doing so makes everyone feel at home – especially people who struggle to feel excepted back where they are coming from.

Warmth as individual as Berlin

Vattenfall – one of Berlins long-established energy suppliers – celebrates exactly this extraordinary pride in his new campaign „Wärme, so individuell wie Berlin.“ The clip features all kind of Berlin folks on the most iconic places of the city: Drag queens and nightcrawler are taking the audience straight into the vibrant night life, while by day two women with a headscarf a having fun in the government district. Diversity and tolerance are the principles Berlin folks have cultivated in their hearts and Vattenfall doesn’t want to be an exception: From a wide variety of heating-options to customized solutions – the traditional company wants to provide all its “Berliners” with the warmth they need in ways, that are as individual as the people who make Berlin the unique place it is.

***sponsored post by Vattenfall